Blog 3

Context means the difference between killing being murder or killing being a susccess in any endeavour. Read on...

PHILOSOPHY

Shubhankar Naik

9/5/20241 min read

Context is the invisible thread that connects meaning, relevance, and impact across fields like ethics, design, and magic. It transforms decisions into values, spaces into experiences, and tricks into moments of wonder.

Design: When Tradition Meets Innovation

In design, context bridges the past with the present, ensuring that products and spaces are relevant and meaningful. Good design is not just about aesthetics; it’s about connecting with the cultural and emotional landscape of its audience.

Case Study: Paperboat – Packaging Nostalgia for Modern India
- Paperboat’s design and branding are deeply rooted in evoking memories of traditional Indian drinks. By tapping into nostalgic flavors and storytelling, the brand captures the essence of Indian childhood while packaging it in a modern, minimalistic way. The success lies in understanding how context can bring a sense of comfort and familiarity to a product.

Law: The Cultural Shifts in Ethical Judgment

Laws are often created with the intention of safeguarding societal values, but as societies evolve, these values can change, making certain laws obsolete or even offensive.

Case Study: Section 377 – From Colonial Morality to Modern Rights
- Section 377, introduced in colonial India, criminalized same-sex relations based on outdated moral standards. While it was once seen as a protective law, its enforcement in modern India clashed with evolving human rights values. The 2018 decriminalization ruling by the Supreme Court reflected how context-sensitive laws must adapt to contemporary societal norms and ethics.

Magic: Crafting Wonder Through Familiarity

In magic, context is the key to transforming ordinary tricks into extraordinary experiences. The environment and timing can make even simple illusions feel magical, drawing in audiences by connecting with their surroundings.

Case Study: Street Magicians of India – Performing Magic in Everyday Spaces
- Indian street magicians often perform in bustling markets and crowded streets, where the ordinary setting enhances the surprise of their tricks. By using familiar objects and spaces, they create a contrast that makes their performances feel even more astonishing. The context heightens the audience's sense of wonder, turning the everyday into something extraordinary.

Bright living room with modern inventory

Bright living room with modern inventory